The Internet of Things…
Everything you say and do online can have a good or bad impact on your actual life. The lines between the internet world and the real world have never been as blurred as they are right now, mainly due to the way the internet has become an integral part of human society with mobiles covering nearly every corner of the planet.
We as humans have taken a technological step towards expanding our consciousness into another realm and onto another level of understanding. We use online networks at the click of a button to share our most intimate details but do we really understand the dangers of overexposure?
Here is a breakdown of how we use the internet without really thinking about the real effect if may have on our personal lives and businesses.
Search Engines: Here, they catalogue everything from blog posts and press releases to your social media updates.
SEO Optimization: Search engines are answer machines. When a person performs an online search, the search engine scours its corpus of billions of documents and does two things: first, it returns only those results that are relevant or useful to the searcher’s query; second, it ranks those results according to the popularity of the websites serving the information. It is both relevance and popularity that the process of SEO is meant to influence.
Blogs and Websites: Here, people talk about both your corporate and personal brand online.
Social Media Sites: Whether you use social media sites or not, mentions of you and your business may appear on Twitter, Facebook, LinkedIn, Xing, ASmallWorld and other sites.
Posting: Your online reputation isn’t just what you put online, its how you post it online, and where you post it. This affects what others are able to post and comment about you in reply.
Online Reputation: You might not care much about what people think about you in real life, but the internet has a much bigger impact and a further reach than neighbourly gossip.
Bad Reputation: What can happen when you get a bad reputation? Images can be detrimental to your reputation, especially when others get hold of your image and then disseminate it across other platforms. Bad comments or reviews can damage your reputation especially when they are taken out of context!
Future Jobs: 80% of Recruiters check search engines to find out more about potential employees and get an idea who they really are. People have been fired from their jobs in the past because of their online posting! Beware!